Jesse's Deli: @savejessesdeli

Jesse's Deli, a New York bodega, partnered with other small business owners to launch a campaign that highlighted the issue of out-pricing rents, and successfully passed a law protecting small business owners in the US.

Advertiser: Jesse's DeliBrand: Jesse's DeliAgency: DCX Growth AcceleratorCountry: United States

Objectives

185,000 small businesses account for a majority of middle-income jobs in New York. Every month, between 1000 and 1200 of those businesses lose their lease due to exorbitant rent hikes by greedy landlords and financiers.

New Yorkers, however, are becoming increasingly desensitized to the issue of gentrification and rent increases for small businesses.

This typical process plays out: small business occupies storefront for many years – landlord wants to oust them to make room for corporate tenant or high end establishment –...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands