Campaign details
Advertiser: ITCBrand: SavlonAgency: Ogilvy MumbaiCountry: India
Objectives
Commercial Objectives:
- Overall value and volume sales growth
- Have new growth come to us than market leaders (Dettol and Lifebuoy)
- Increase market share
Marketing Objectives:
- Growth in purchase (Metris: Purchased in last six months and last one year)
- Growth in usage
Communication Objectives:
- Increase in brand awareness
- Change in attitude towards handwashing
- Change in behaviour among kids towards handwashing
Creative work
Not a one trick pony
You might remember Savlon Healthy Hands Chalk Sticks as last year's Cannes Creative Effectiveness Grand Prix winner. This...