Campaign details
Brand: IntelAgency: VMLY&RCountry: United States
Why is this work relevant for Creative Strategy?
This work didn't just need to change the way that people think about PCs. It needed to break through and break the spell that one of the world's most beloved brands has over almost all of us: Apple. With limited time and a limited budget, we needed to find a breakthrough way to engage with people on both sides of the computing aisle. To set the record straight on PCs, the things they can do and those that use them....