Indian Association for Palliative Care: Last Laugh

The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for this sort of care in India by launching a stand-up comedy show performed by terminally ill patients.

Advertiser: Indian Association Of Palliative Care (IAPC)Brand: Indian Association Of Palliative Care (IAPC)Agency: Medulla CommunicationsCountry: India

Objectives

The Indian Association of Palliative Care (IAPC) was set up on March 16, 1994, in consultation with the World Health Organisation (WHO) and the government of India. Even though IAPC has worked hard for over 2 decades, helping to establish the infrastructure to provide palliative care, access to palliative care in India is scarily low.

The estimated number of people in need of palliative care at the end of life is 20.4 million1. In...

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