IGNITE National: Writing Our Rights

IGNITE National, a nonprofit organization aiming to prepare the next generation of female leaders, designed a campaign to increase donations and help decrease the gender inequality in politics in the US.

Advertiser: Ignite NationalBrand: Ignite NationalAgency: In houseCountry: United States

Objectives

We had three objectives:

  1. Increase the total amount of donations, allowing the NGO to train and prepare more women across the country.

    IGNITE is a nonprofit organization that relies on donations to reach, prepare, and inspire women to become the next generation of female leaders. Therefore, its success is connected to the amount of money it can raise.

  2. Raise awareness of IGNITE.

    IGNITE was founded only 8 years ago and is still seen as a local NGO fighting for equality in politics,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands