Advertiser: HyundaiBrand: HyundaiAgency: Innocean WorldwideCountry: Global
Objectives
'Shackleton's Return' campaign tells a story of a great explorer's 100 years-old-challenge and created an incredible interaction with customers based on various digital contents, above and beyond that of a simple viral film. Our primary goal of campaign was increase Hyundai Motor Company's brand awareness (communication objective), but it also led to the increase in the sales of 'Hero Car-Santa Fe' we used for expedition.
- Increase 'Santa-Fe' sales & Launch 'Endurance Edition' in UK
Since the campaign launched on 20thof April in 2017, we...