Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

Campaign details

Advertiser: HornbachBrand: HornbachAgency: Heimat BerlinCountry: Germany

Objectives

For years, Hornbach has been the benchmark of a strong DIY superstore brand throughout Europe. One that celebrates its success with projects that don't gloss over anything: Through blood, dust, sweat, destroyed walls and collapsing buildings, it built a die-hard community of fans.

But how could they win over new DIY enthusiast?

The goal was to win over a new, broad target group, "design-savvy people," with a new facet of DIY and enter the Design space. More specifically:

1. Goal: Awareness through high-efficiency reach.

  • Marketing objective:...

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