Honda Internavi: Connecting Lifelines

This case study shows how Honda, the automaker, used the Honda Internavi navigation system to provide help in Japan during the earthquake and tsunami of March 2011.

Honda Internavi: Connecting Lifelines

Dentsu Tokyo

Advertiser: Honda Motor CompanyBrand: Honda InternaviCountry: Japan


March 11, 2011. 2:46pm.

Eastern Japan is rocked by a massive earthquake and tsunami. The Tohoku earthquake and tsunami caused some 20,000 deaths and left hundreds of thousands homeless or stranded. The majority of the roads in the region were affected. Traffic in and out of the region was ground to a complete halt. This also made it next to impossible for desperately needed rescue crews and supplies to reach those who needed help.

In these devastating times of disaster, how...

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