Home Centre: A Dad's Job

Home Centre, a home furnishing brand, celebrated Father's Day in the UAE by highlighting the role that single mothers play in their children's lives.

Campaign Details

Brand: Home Centre Agency: FP7 McCann Country: United Arab Emirates

Why is This Work Relevant for Creative Strategy?

For Home Centre, a furniture retailer in the Middle East, with retail stores shut due to COVID-19, budgets came to an absolute halt; just like for all retail brands.

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