H&M Foundation: The Billion Dollar Collection

H&M Foundation, a non-profit, created a virtual clothing collection, The Billion Dollar Collection, to leverage the Foundation’s global market position, create awareness about the foundation's core mission and support innovative start-ups by creating a platform to reach investors.

Campaign details

Title: The Billion Dollar CollectionBrand: H&M FoundationProduct: The Billion Dollar CollectionIdea: Prime Weber ShandwickCountry: Sweden

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsGlobalNon-specificAdults (26-55)HighAverage Total Spend 2 200 000 SEK 700 000 SEK for the Agency 1 300 000 SEK in Production Costs 200 000 SEK in Media Spend

Objectives

H&M Foundation is a non-profit foundation for the public good – functionally and financially independent of H&M Group but with the same industry...

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