Hip Hop Public Health (HHPH): Lil Sugar – Master Of Disguise

With excessive sugar consumption a serious problem among children in the US, Hip Hop Public Health launched its Lil Sugar music video and storybook to address the crisis and prioritise long-term impact.

Campaign details

Title: Lil Sugar – Master Of DisguiseBrand: Hip Hop Public Health (Hhph)Product: Health Awareness CampaignIdea: Area 23, An IPG Health Network CompanyCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUSANon-specificOtherLowEstimated costs include the following: Agency Time – Nearly 3 years and over 8000 hours from the team is ~$1.5 million worth of time worked Media Time – Approximately 600 hours totals ~$120kProduction Costs – Nearly $700k worth of animation work for the...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands