Hip Hop Public Health (HHPH): Lil Sugar – Master Of Disguise

With excessive sugar consumption a serious problem among children in the US, Hip Hop Public Health launched its Lil Sugar music video and storybook to address the crisis and prioritise long-term impact.

Campaign details

Title: Lil Sugar – Master Of DisguiseBrand: Hip Hop Public Health (Hhph)Product: Health Awareness CampaignIdea: Area 23, An IPG Health Network CompanyCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUSANon-specificOtherLowEstimated costs include the following: Agency Time – Nearly 3 years and over 8000 hours from the team is ~$1.5 million worth of time worked Media Time – Approximately 600 hours totals ~$120kProduction Costs – Nearly $700k worth of animation work for the...

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