Advertiser: HennessyAgency: Droga5Country: United States
Launched in April 2012, Hennessy's 'Wild Rabbit' campaign stands as one of the most successful and enduring campaigns in the world of premium spirits. In a category where campaigns come and go at dizzying speed, where brands fall in and out of fashion faster than internet memes there is a certain satisfaction in watching a campaign go from strength to strength year after year, simply by sticking to its guns.
But what looks simple from the outside is anything but. The deep bond between Hennessy, a 252-year old brand...