Hemnet: The House Of Clicks

This case study shows how Hemnet, a property search portal, used big data to create the perfect dream home for Swedish buyers and made it available for pre-sale thus cementing its market leadership.

Advertiser: HemnetAgency: Prime Weber ShandwickCountry: Sweden

Objectives

With realizing the potential held in Hemnet’s data, we reformulated the brief together with Hemnet, raising the ambitions for the project to include business development, value for society and communication opportunities.

  1. Business development
    1. Recognize business opportunities available through Hemnet’s unique data and leading market position to identify and generate new revenue streams.
  2. Societal value
    1. Contribute to the democratization of property development and adding a greater communal value by lending importance to Hemnet’s data, engaging to build in the right way and according to people’s actual needs.
    2. Drive innovation...

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