Heineken: The Cliché

Heineken, a beer brand, encouraged sales and increased positive brand perception in Brazil by launching an experimental film that broke gender stereotypes in football with its sponsorship of the UEFA Champions League Final.

Advertiser: Heineken Brand: Heineken Agency: Hungry Man Country: Brazil

Objectives

  • Commercial objectives

    From 2013 to 2016 the premium beer options for Brazilian consumers went from 41 brands to 74, with a media investment increase of 28% for the segment. In a

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