Group of Humanitarian Attention to the Demobilized: Creativity in the pursuit of peace

This campaign, for the Colombian government as part of long-running efforts against the FARC paramilitary group, aimed to boost guerilla demobilisations through TV and live events.

Group of Humanitarian Attention to the Demobilized: Creativity in the pursuit of peace

Agency: Lowe-SSP3 BogotáAdvertiser: Colombian Ministry of DefenseBrand: Group of Humanitarian Attention to the DemobilizedCountry: Colombia

Objectives

Background

The FARC

Colombia has lived under the shadow of war for over 60 years. Its adversary is the largest and oldest insurgent group in the Americas: the Fuerzas Armadas Revolucionarias de Colombia, aka the FARC.

As well as guerrilla and conventional military action against Colombian political, military, and economic targets; the FARC conducts bombings, unlawful killings, mortar attacks, kidnappings, forced displacement, extortion and...

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