Greenpeace Poland: To The Last Tree Standing

Greenpeace Poland, a non-profit, campaigned using the video game Minecraft to stop the illegal logging of a forest in Poland.

Campaign details

Advertiser: Greenpeace PolandBrand: Greenpeace PolandAgency: Ogilvy Poland WarsawCountry: Poland

Objectives

  • Objective 1: In 2017 The Polish Government started logging in the UNESCO protected area and the Europe's last lowland primeval forest. First objective was to educate about the value of the Białowieża Forest – a place as unique as Niagara Falls – and to raise the awareness of its illegal logging.
  • Objective 2:The protests coming from NGOs, scientists and concerned citizens were largely ignored and to hide their actions the Government even shut the forest down. We needed to...

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