Google: Made With Code

This case study shows how Google, a tech company, created an educational web platform to entice more girls in the US to learn how to code.

Advertiser: GoogleAgency: GoogleCountry: USA

Objectives

Made with Code’s mission is to change girls’ perception of computer science, and ensure coding — and the corresponding personal, social, creative, and economic opportunities created by computer science education — is available for everyone, with a special focus on girls who are underrepresented and historically left behind in the digital divide.

The problem? Technology shapes our world, but only 12% of CS degrees are earned by women.1And, when we launched Made with Code, less than 1% of high school girls expressed interest in majoring in Computer Science....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands