Google: Eclipse case study for Google nest labs

Google, a technology company, saved energy across the US during the total solar eclipse by using its Nest thermostats to pre-cool homes before the event.

Campaign details

Brand: GoogleAgency: In-houseCountry: United States

Objectives

The total solar eclipse that crossed the US on August 21, 2017 was the first of its kind in 99 years. During the eclipse, as less light reached solar panels across the US, solar energy production dropped, meaning more power plants would have to be fired up to cover the shortfall. Because Nest is a brand that's always cared deeply for the environment, having saved over 72 billion kilowatts of energy to date, we knew we had to do something. So we created an initiative that allowed...

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