Campaign details
Brand: GoogleAgency: In-houseCountry: United States
Objectives
The total solar eclipse that crossed the US on August 21, 2017 was the first of its kind in 99 years. During the eclipse, as less light reached solar panels across the US, solar energy production dropped, meaning more power plants would have to be fired up to cover the shortfall. Because Nest is a brand that's always cared deeply for the environment, having saved over 72 billion kilowatts of energy to date, we knew we had to do something. So we created an initiative that allowed...