Google Cloud: Know What Your Data Knows

Google Cloud, a tech service, used the NCAA basketball tournament to display the value the brand offers to IT decision makers in Fortune 500 companies in the US.

Campaign details

Advertiser: Google Brand: Google Cloud Agency: Eleven San Francisco Country: United States


Commerical Objectives

The most important commercial objectives for this campaign were to gain traction and boost consideration for Google Cloud among IT decision makers at Fortune 500 companies. Instrumental to this was seeing a rise in the perception of Google Cloud as b

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