Goldfish Crackers: Finn & friends

In the US, Goldfish, a cracker brand, decided to turn its cracker snack into a multi-channel world of entertainment, including an animated TV series, 'Finn & Friends', game, mobile app and experience.

Campaign details

Brand: Goldfish CrackersAgency: VMLY&RCountry: United States

Why is this work relevant for Creative Strategy?

Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us.

That's because despite the obstacles...

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