Fritolay PepsiCo: 18th zone embassy
BBDO Guatemala
What were the objectives for the creative work?
Tortrix, Guatemala's most popular snack brand, has a trajectory of over 50 years1 and many generations of Guatemalans consider it an important part of their national identity2, especially the popular segment.
As a local product, its communication has been neighboring, approachable and full of local slang. It is like talking to a friend with whom you grew up with and it's always there. However, it is no longer the only brand that uses local slang in their campaigns and it has...