Fox Networks Group Latin America: Who?

Fox Networks, the US multimedia group, raised awareness of its on-demand subscription service through a short film in Latin America.

Campaign details

Advertiser: Fox Network Group Latin AmericaBrand: Fox NetworkAgency: Ponce Buenos AiresCountry: Latin America

Objectives

FOX Networks Group Latin America is a multimedia group that leads the Pay TV industry by subscription in Latin America. And yes, FOX is the one of The Simpson, but is much more than that as well. Of American origin, it develops, produces and distributes, by cable and also via streaming, entertainment content, films, series, sports and factuals.

Content consumption and even the concept of television are things that have been changing with the emergence of TV...

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