Campaign details

Advertiser: Ford Motor Company
Brand: Ford
Agency: In house
Country: Italy

Objectives

There were no specific commercial or marketing objective. We strictly had communication objectives and these were all related to the favorability of the mother brand: Ford Motor Company.

Creative work

Feel the View is a unique device that turns a car window into a tactile screen for blind people. The device created to transform the landscape into vibrations transmitted on the car windows, allowing the visually impaired to 'see' the view through their fingertips. Plus, the different sounds of the vibrations help the users recognize a shape of the elements forming the view.

To explain the functionality and effectiveness of Feel the View we developed a short film, in cooperation with Views International Association, a charity pledged to help visually impaired people. We launched the video through Ford owned social media channels.