Foot Locker: All is right
BBDO New York
What were the objectives for the creative work?
Foot Locker challenged us to develop work that would lead to both fame and fortune over the holiday shopping season.
Our first objective (commercial and marketing): During the week of Black Friday, outpace the booming basketball shoe market that was on track for a 20% sales increase in 2013. This would mean getting more young guys into Foot Locker on the kick-off week of the holiday season.1And it would amount to at least a $4.7 million increase in sales, as Foot...