Title: FNAC - Unrecommended by algorithmBrand: FNACProduct: CultureIdea: Publicis ConseilCountry: France
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||FRANCE||Non-specific||Adults (26-55)||Middle||N/A|
Fnac is the iconic cultural retailer in France, fighting for culture's openness since 1954. By being a store where culture was lived and not just consumed, Fnac occupied an important place in French minds and hearts. But Fnac has undergone the massive disruption of the culture, the same one that has empowered platforms while killing so...