Fedrigoni: The Paper Skin
Agency: Geometry Global Germany
Creative effectiveness
Leica X2 Edition Fedrigoni - the most inspiring and valuable sample book in the world.
High key paper manufactures like Fedrigoni are up against price driven procurements in their various client industries. The category's tool of choice - the paper sample book - is mostly uninspiring and ineffective. We had to change the way of addressing the real decision makers.
This is why we oriented upstream in the value chain and focused on a different audience of gatekeepers and influencers with an extraordinary, out-of-the-box idea:
We replaced the traditional leather...