Federal government of Brazil: Mistaken love song

The Federal Government of Brazil, a presidential constitutional republic, encouraged women in Brazil to report cases of domestic violence by launching a hit song with a hidden message.

Campaign details

Brand: Federal Government of BrazilAgency: Artplan Rio De JaneiroCountry: Brazil

Objectives

Violence against women became a hot topic around the world due to its increase during the pandemic. In Brazil, this issue has been huge for a long time. The country is the fifth worldwide in femicide cases. Every hour, 536 women are assaulted and 66% of all Brazilian women have been harassed at least once in their lives. Against what many may think, the assaults do not happen in isolated or shady places, but at home. Data shows that over 55% of...

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