Exotica Flower Shop: Valentine - make a move
Leo Burnett Beirut
SUMMARY
In Lebanon, it's a well-known fact that women outnumber men by six to one.
(ref: http://www.nowlebanon.com/NewsArchiveDetails.aspx?ID=212225).
Since Exotica's, Lebanon’s leading flower shop chain, identity is all about trying to “Make a difference”, we wanted to make a real difference by trying to help every single woman secure a Valentine this year. Why not take matters, and your own happiness, into your own hands? After all, “fortune favors the brave”!
The campaign was highly integrated on 6 groups, establishing a very strong brand presence, and connecting with the...