Equality NC: Stop HB2

Equality NC, an LGBT rights advocacy group, launched a campaign that played to undecided voters' interests regarding their state's economic and cultural losses to gather votes and drive out a sitting US senator who had passed a discriminatory bill.

Advertiser: Equality NCBrand: Equality NCAgency: McKinney DurhamCountry: United States

Objectives

Our overarching objective was to vote out the politician (Governor Pat McCrory) who had signed into law one of the most discriminatory pieces of legislation in the history of the state of North Carolina.

Here's why.

On March 23, 2016, McCrory signed into law House Bill 2, now infamous as HB2 or "the bathroom bill." The bill required transgender people to use the bathroom corresponding to their birth gender as proven by their actual birth certificate, and it also included a number of...

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