Eos: Bless Your F*Ing Cooch

Eos, a beauty product company, increased impressions, website visits, and sales in the US by collaborating with influencers on TikTok.

Campaign details

Title: Bless Your F*Ing CoochBrand: EOSProduct: EOSIdea: Mischief @ No Fixed AddressCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsUSAWomenTeenagers & young adults (13-25)MiddleApproximately $10,000 for all efforts

Objectives

eos is a challenger brand within the intensely competitive women's shaving category, outspent 16:1 by major household-name brands. It appeals to a younger target that doesn't see itself represented in the bigger "mainstream" brands.

In 2020, eos identified pubic shaving as a huge opportunity area, investing in...

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