Title: Bless Your F*Ing CoochBrand: EOSProduct: EOSIdea: Mischief @ No Fixed AddressCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||USA||Women||Teenagers & young adults (13-25)||Middle||Approximately $10,000 for all efforts|
eos is a challenger brand within the intensely competitive women's shaving category, outspent 16:1 by major household-name brands. It appeals to a younger target that doesn't see itself represented in the bigger "mainstream" brands.
In 2020, eos identified pubic shaving as a huge opportunity area, investing in...