Eitb - Euskal Irrati Telebista: Yournalist

Euskal Irrati Telebista (EITB) released an app that allowed Spanish users to use their phones to listen in on keywords from current audio news broadcasts and provided them with millions of related news articles from six differing angles.

Advertiser: Euskal Irrati Telebista (Eitb)Brand: Euskal Irrati Telebista (Eitb)Agency: The CyranosCountry: Spain

Objectives

It is the first news app that captures sound that then using IBM Watson, by means of sentiment algorithms applied to natural language, processes it and identifies concepts, entities, people, and target sentiment, which it converts into keywords with percentages of relevance that are used to look for other similar sources that contain them. Once identified, it makes an innovative second reading of data by Watson: it uses the tool for the opposite reason for which it was designed and,...

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