Dove: Choose beautiful

This case study describes how Dove, a personal care brand owned by Unilever, used creativity to change women's beliefs about themselves.

Dove: Choose beautiful

Agency: Ogilvy UK

Creative effectiveness

Dove is a different kind of beauty brand. It is a brand with a purpose - to encourage all women to realise their personal potential for beauty. It believes that beauty should be a source of confidence not anxiety.

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