Advertiser: Donate Life AmericaBrand: Donate Life AmericaAgency: The Martin AgencyCountry: United States
Objectives
Young men are a triple negative: they think they're invincible so they take careless risks, which means they're usually healthy overall when they die, and they're not registered to be an organ donor.
The currency we were working with was time. Time spent watching YouTube videos. Time spent doing crazy stunts. Time on this earth. So how does Donate Life, the world's largest organ and tissue donation registry, make a conversation which people usually try to avoid, relevant and get...