Title: The 36Brand: DGTProduct: Road mobility EasterIdea: OgilvyCountry: Spain
|Number of airings / placements
|Country / Region
|Spanish national TV channels
Relevance for Creative Strategy
Through conducting a Big Data study, we were able to predict how many people would die on the roads during the upcoming Easter break (36). We were also able to locate them and get them to star in our campaign. Big Data was able to determine with a degree of certainty,...