David Sheldrick Wildlife Trust: Hello In Elephant

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness for elephant deaths arising from a loss of habitat, by introducing and translating elephant communications to a global audience.

Campaign details

Advertiser: David Sheldrick Wildlife TrustBrand: David Sheldrick Wildlife TrustAgency: whiteGREY SYDNEY Country: Global

Objectives

Context

The continued slide of elephants towards extinction.

David Sheldrick Wildlife Trust [DSWT] exists to save elephants from extinction. It pulls off small victories everyday but it is still losing the fight. Elephant populations in Africa have been decimated. A century ago, there were 10 million elephants. Today there are less than 400,000, and elephant populations continue to plummet at a projected 8% per year.1

We are winning the war against poaching but elephants still face...

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