Campaign details

Advertiser: David Sheldrick Wildlife Trust
Brand: David Sheldrick Wildlife Trust
Agency: whiteGREY SYDNEY
Country: Global

Objectives

Context

The continued slide of elephants towards extinction.

David Sheldrick Wildlife Trust [DSWT] exists to save elephants from extinction. It pulls off small victories everyday but it is still losing the fight. Elephant populations in Africa have been decimated. A century ago, there were 10 million elephants. Today there are less than 400,000, and elephant populations continue to plummet at a projected 8% per year.1

We are winning the war against poaching but elephants still face extinction.

The decline of elephant numbers has overwhelmingly been associated with poaching and the ivory trade. But as the proportion of elephants killed by poaching has decreased, elephant numbers still continue to fall. It is projected only 190,000 African elephants will be left by 2025.2