Campaign details
Advertiser: Danish Cancer Society & TrygfondenBrand: Danish Cancer Society & TrygfondenAgency: &Co CopenhagenCountry: Europe, Thailand
Objectives
Every single year, thousands of Danes from the cold North head to the south of Europe in the hopes of sunnier weather and warmer temperatures. Unfortunately every third Dane returns with a sunburn. Sunburn increases the risk of skin cancer and Malignant Melanoma. In fact, the number of Danes that get sunburned on their holiday has increased by six percentage points from 2012 to 2015. That is a problem. Especially because 90% of all types...