Crowdrise: Help Kenya Not Kanye

Crowdrise, a crowdsourcing digital platform, used a pop-culture mishap to create a crowdfunding campaign that successfully raised money globally to help Kenyan charities.

Advertiser: CrowdriseBrand: CrowdriseAgency: Alma DDBCountry: United States

Objectives

On Feb 13, rapper Kanye West announced on Twitter that he was 53 million dollars in debt and pleaded for help from billionaires and fans alike as if he was a charity. Twitter was ablaze with people ridiculing the situation, but what disturbed us was the many fans that defended him – even after he said he is a worthier charity than building a school in Africa. Some fans even put up a Go Fund Me page and were raising money for him as pointed...

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