Croatia Insurance: AI Anxiety Meter

Croatia Insurance, an insurance company based in Zagreb, increased policies sold and media coverage in Croatia by emphasising the importance of prevention in health care.

Campaign details

Title: AI Anxiety MeterBrand: Croatia InsuranceProduct: Health insuranceIdea: Bruketa&Zinic&GreyCountry: Croatia

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsCROATIANon-specificOtherMiddleAgency and production costs: 35000 EUR Media budget: 200000 EUR

Objectives

Croatia Insurance, the market leader with a 25.6% market share, is positioned in the top or premium price segment in a saturated Supplementary Health Insurance market. At the same time, other players often compete with drastically lower prices. Differentiation among competing brands is weak, so the price war...

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