Coinbase: Less Talk More Bitcoin

To inspire immediate participation in the crypto-economy, Coinbase, a crypto currency exchange, leveraged the first quarter of the Super Bowl to release a 60-second spot to introduce itself to as many people, in the most crypto-native way, as possible.

Campaign details

Title: Less Talk More BitcoinBrand: CoinbaseProduct: CoinbaseIdea: Accenture SongCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessNorth AmericaNon-specificAdults (26-55)MiddleThe production cost less than $100k USD.


We were tasked with introducing our client, a cryptocurrency exchange, to as many people as possible in the most "crypto-native" way and to inspire immediate participation in the crypto-economy.

It's important to know that the cryptocurrency industry, as a whole, is on a mission to create the future of money (yes,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands