Coffee Vs Gangs: How a strong brand purpose changed lives in Honduras and changed fortunes for Kenco

This case study demonstrates how Kenco, an instant coffee manufacturer, used coffee as a means to fight against the social injustice of gang violence in Honduras.

Coffee Vs Gangs: How a strong brand purpose changed lives in Honduras and changed fortunes for Kenco

Agency: JWT UK

Objectives

Commercial objectives

  • Protect and sustain brand profitability, and deliver a positive profit ROMI.
  • Maintain market value share i

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