Advertiser: CochlearBrand: CochlearAgency: CHE ProximityCountry: Australia
Objectives
The challenge
Australia is in the midst of a silent epidemic. 3.5 million people are living with some form of hearing loss, however 85% do nothing about it1.
As the global leader in implantable hearing solutions, Cochlear's biggest competitor is not a rival brand – it is the inaction of their potential customers.
Hearing loss is an emotional condition. Sufferers battle with disbelief, ignorance and withdrawal on a day-to-day basis. In denial about how bad their hearing loss is or dismissing it as part...