Coca-Cola: Share A Coke 1,000 Name Celebration

Coca-Cola, the soft drinks brand, improved awareness of the increased numbers of names featured on its packaging by creating a unique song for every name.

Campaign details

Advertiser: Coca-ColaBrand: Coca-ColaAgency: Fitzco/McCann AtlantaCountry: North America

Objectives

After four years of featuring names on packaging, Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio spot communicating that Share a Coke was back to encourage consumption during the summer months.

Creative work

We didn't execute one :30 radio ad. Instead, we took the campaign to a whole new level. We let people know Share a...

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