Coca-Cola: The phonetic can

Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa.

Campaign details

Brand: Coca-ColaAgency: FCB AfricaCountry: South Africa


The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign...

Not a subscriber?

Schedule your live demo with our team today