Coca-Cola: The phonetic can

Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa.

Campaign details

Brand: Coca-ColaAgency: FCB Africa Country: South Africa

Objectives

The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim to bring South Africans together. We wanted to open