Coca-Cola Brazil: This Coke is a Fanta

Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.

Campaign details

Advertiser: Coca-ColaBrand: Coca-ColaAgency: DAVID São PauloCountry: Brazil

Summary

On June 28, 2017, Coca-Cola's biggest goal was to have an engaging idea targeted to its employees to celebrate International LGBT+ Pride Day. This initative...

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