City of Chicago: A city that works by design

The City of Chicago launched a campaign in the US to build awareness, brand affinity and improve effectiveness.

Campaign details

Brand: City of ChicagoAgency: OgilvyCountry: USA

Objectives

The City of Chicago needed to streamline their communications to build awareness, brand affinity and improve effectiveness. One unified design system would allow the city's multiple departments and agencies to communicate quickly, with one voice to give its residents vital information they could instantly recognize and trust at a faster pace, for a lower cost.

Summary of the work

The City of Chicago needed to improve their communications. Its processes were slow, inefficient and expensive. Each of the city's departments and agencies had different logos and...

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