Cigna: TV Doctors of America

Cigna, a health insurance brand, used famous TV series doctors to encourage US consumers to sign up for preventative care consultations.

Advertiser: CIGNA Brand: CIGNA Agency: McCann Erickson New York Country: United States

Objectives

In the United States, there may be no other product/service category that is as unloved as Health Insurance. It is a category no one wants to think about because

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