Christie's: The Last Da Vinci

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

Campaign details

Advertiser: Christie'SBrand: Christie'SAgency: Droga5 New YorkCountry: United States

Objectives

The challenge

When you think of auction houses, only two generally spring to mind. Venerable institutions, centuries old, constantly jockeying for the ability sell the world's most valuable art at auction.

And Christie's came to us having just reeled in a doozy: a Leonardo. Salvator Mundi is a portrait of Jesus Christ, one hand raised in a benediction, the other holding a mysterious crystal sphere.

It's a portrait with a Byzantine past: after changing hands over the course of the past five...

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