Chevrolet: The electric helper

Chevrolet, an automobile brand, launched its campaign Electric Helper in Mexico during a fuel shortage in Mexico City to keep consumers informed about the situation in real time.

Campaign details

Brand: ChevroletAgency: Commonwealth/McCannCountry: Mexico

Objectives

Since 2017 the auto industry in Mexico has been steadily declining. Chevrolet is a top 3 brand and faces the challenge of maintaining its position.

2018 was harsh on the...

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