Title: Cold TrackerBrand: AB InBevProduct: Castle LiteIdea: PromiseCountry: South Africa
|Duration of Campaign
|12 months - 3 years
|Due to the nature of this campaign / platform the costs of media over a given period has been dependant on how well outlets are participating due to the reward based mechanic. It's closely estimated the total cost for Cold Tracker from platform build, device production, agency costs and ongoing / varying media spend equates to roughly R7 750...