Castle Lite: Cold Tracker

AB InBev, a beer brewing company, increased market share, sales, and reach in South Africa by creating a tracker to keep fridges cold.

Campaign details

Title: Cold TrackerBrand: AB InBevProduct: Castle LiteIdea: PromiseCountry: South Africa

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsTANZANIANon-specificAdults (26-55)LowDue to the nature of this campaign / platform the costs of media over a given period has been dependant on how well outlets are participating due to the reward based mechanic. It's closely estimated the total cost for Cold Tracker from platform build, device production, agency costs and ongoing / varying media spend equates to roughly R7 750...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands