Castle Lite: Cold Tracker

AB InBev, a beer brewing company, increased market share, sales, and reach in South Africa by creating a tracker to keep fridges cold.

Campaign details

Title: Cold TrackerBrand: AB InBevProduct: Castle LiteIdea: PromiseCountry: South Africa

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsTANZANIANon-specificAdults (26-55)LowDue to the nature of this campaign / platform the costs of media over a given period has been dependant on how well outlets are participating due to the reward based mechanic. It's closely estimated the total cost for Cold Tracker from platform build, device production, agency costs and ongoing / varying media spend equates to roughly R7 750...

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